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Jos. A Bank NYC Flagship Design

Details

Location: New York City, US
Sector: Retail
Year: 2019
Size: 13,800 sq.ft. / 1282 m2

Services: Architecture, Concept design,
3D visualization & Virtual reality, Project management,
Cost estimate & Management

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hall
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Chapter 01

“Project
journey”

Jos. A. Bank came to us with a need for a brand refresh. We were able to guide them through the early stage of design inception where we focused on brand values, current and preferred customers, and desires for the future of their brand. The new Brand Concept was applied to a fleet of approximately 500 stores, that were Remodeled and Refreshed, deploying the key strategic Custom Fixture Rollout initiative. What is more, the Brand engaged us to lead efforts on their high-profile flagship store at Madison Avenue. We supported the Client's internal team for design development, scheduling and budgeting. We were trusted advisor for the management of the general contractor, owner's vendors and the Landlord and successfully accompanied the Brand to the project Handover.

What is more, the Brand engaged us to lead efforts on their high-profile flagship store at Madison Avenue. We supported the Client's internal team for design development, scheduling and budgeting. We were trusted advisor for the management of the general contractor, owner's vendors and the Landlord and successfully accompanied the Brand to the project Handover.

Chapter 02

“Ga approach”

We developed the entire concept of the NYC flagship store that is a 2-story, existing fit-out on Madison Avenue, refining store elements to fit each new element into the context of the urban shopper experience.

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Key insights

The $9M project included development of custom environmental graphics and décor, an on-site tailor shop, video wall, and custom fixtures. Our approach began with a comprehensive examination of the target audience's beliefs, the brand's background, and the most effective means for the brand to engage with its customers.

drawings
drawings
drawings

“Globeateliê actions that contributed to success:

  • Used 3D Visualization and Virtual Reality to demonstrate design intent
  • Kept the onsite team cooperating and focused
  • Hold continual Budget reviews, impacts and forecasts
  • Established communication Matrix for everyone’s visibility and feedback
  • Work with the Architect to develop solutions that effect efficient construction procedures
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3d model

The entire Jos A Bank team
was amazing to work with
and the roll out program
was a great learning experience.

Chapter 03

“Conclusion”

366 Madison Ave. is more than 100 years old location and it presented multiple hidden conditions that challenged the project financial and timeline success. We organized and aligned the project teams in order to successfully deliver a stunning brand experience. Because we readily adapt to change and timely solve problems as encountered, we avoided risks for the Brand delivering a memorable Story.

$58.8m

capex

$220m

annual incremented revenue

$18%

sales increase
Turnkey for Travel Centers Fanduel - Concept design for Flagship