Concept design for
Flagship
Details
Location:Phoenex, AZ, US
Sector: Gaming
Year: 2021 - 2022
Size: 7,400 sq.ft. / 688 m2
Expertise: Architecture & Design, Concept
design, Fixture & Display design, Procurement &
Sourcing, Brand standards & Guidelines
“Project
journey”
FanDuel engaged Globeateliê for a new concept design and implementation through a flagship location. We were able to guide them through the early stages of ideation through emulator studies and brand visual positioning all the way through prototyping and implementation into a new Sportsbook location.
Chapter 02
“Ga approach”
We developed two concepts – Fan & Friendly and Future Fandom. Both concepts are hyper focused on the customer experience with comfortable seating and multiple viewing and betting options.
From
moodboard
Fan & Friendly concept informed a new location in the Phoenix Suns Arena from the design of the space, the fixture design as well as the layout and exterior facades.
To implementation
We provided Procurement and Sourcing services as well as developing new prototypical millwork for the brand.
To
implementation
We provided Procurement and Sourcing services as well as developing new prototypical millwork for the brand.
Chapter 03
“Conclusion”
The Phoenix Suns Stadium location for FanDuel presented a unique challenge to develop and execute a new concept design in a new sportsbook location under incredible time constraints. With an overall timeline from Concept to doors open of 6 months, we partnered with client, consultant, contractor and vendor partners at every step of the way to create an exciting new space that was the first legal open in person sportsbook in Arizona. Due to our effective and efficient project management and full breadth of services we could successfully deliver the new FanDuel story, from initial concept through new millwork and implementation.
1st
sportsbook location in AZ956 sq.ft.
of LED screens in the space6 months
from Concept Initialization to Flagship opening
